Hermes, Dior & Louis Vuitton vs. eBay

In recent fashion news a French court ruled in favor of Hermes in a case they brought against eBay that involved the sales of fake handbags. This case set precedent and although the punitive fines involved are relatively small, the outcome of the case undoubtedly has eBay a little worried. The verdict directly challenges eBay's argument that it is not directly responsible for what is sold on its web site. Did I mention Tiffany & Co., Christian Dior and Louis Vuitton all have similar cases in the works against eBay! In response, eBay has said it takes counterfeiting very seriously and points to the steps it has taken since the case was first launched to improve its anti-counterfeiting measures. I'm interested to see the outcome of all this and I wonder if consumers will notice any changes in online auction policies as a result.
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