"Tinsley Pink" Lip Gloss, by Dior

NYC socialite Tinsley Mortimer (at left in photo, with her sister, Dabney Mercer) is pretty busy these days: a handbag line (Samantha Thavasa by Tinsley Mortimer), a clothing line (Riccimie by Tinsley Mortimer, sold exclusively in Japan), a design consultancy and the ambassadorship of her favorite fashion house, Dior. But "Tins" isn't too busy for a makeup launch with a purpose -- last month she debuted her namesake "Tinsley Pink" ultra-gloss for Dior Beauty ($24.50) at the Saks Fifth Avenue flagship store in New York. A portion of the sales of this limited edition lip gloss will benefit Mortimer's charity of choice, Operation Smile.

[Thanks to my friend Rose for this tip. We love Tins!]