Endorsement deals are a great way for celebrities to make extra money. Increasingly they also seem to be getting the endorsers in trouble because deals usually come with a certain level of brand loyalty. The latest in the hot seat is P. Diddy who has a deal with Ciroc vodka. Several sources have reported that Diddy has been seen drinking the
pricey 1800 tequila which my colleague Jared Paul Stern mentioned the other day. Usually this wouldn't be a huge issue but P. Diddy has received $100 million to be the brand builder for Ciroc.
Eurweb reports that he has issued a press release saying that he's given up "champagne and tequila" and that his PR folks say that the reports of his tequila swilling are false. The
NY Post reported just a couple of weeks ago that he was seen drinking Malibu rum and pineapple cocktails, which he also denied.
