Reach Resort Rolls Out $37 Million Makeover

by Jared Paul Stern (RSS feed)
May 19th 2008 at 8:03AM

The refined Reach Resort in Key West, which boasts the area's only private natural beach, just unveiled a $37 million makeover placing it in the top rank of Keys getaways. The revamp, led by the award-winning Looney & Associates design studio, brings a fresh, contemporary, boutique hotel feel to one of Old Town Key West's longstanding favorites. Located near that great Southernmost Point Guest House for sale that we told you about recently, the Reach beach is just seven miles from the only living coral reef in North America.

Rolled out in phases over the last few months, the final step of the revamp was just completed with the opening of an outpost of New York's popular Strip House restaurant. Designed by David Rockwell, the saucy steak joint with an haute-burlesque theme - think of a restaurant run by a demure Dita Von Teese -- is becoming a popular export. As we reported recently a Strip House also just opened in San Juan's chic Condado Plaza.

Gallery: Reach Resort Revamp