His appeal is rather lost on me but scruffy young actor Josh Hartnett has been chosen
as the face of Emporio Armani Diamonds for Men, the latest men's fragrance by Giorgio Armani. The new scent will be unveiled in June during the Spring Summer 2009 Men's Fashion Week in Milan and will be on sale worldwide starting in August. Armani is quoted as saying that Hartnett has "a charm and charisma that is magnetic. His individuality, allure and nonchalant way of being are all qualities which inspired me in the creation of this new fragrance." The face for the female version of Emporio Armani Diamonds is Beyonce Knowles.