The Classicist: From the Queen to McQueen
Laurelli's first creation is the new St. James luggage collection. Laurelli tells us he drew on the understated elegance of 1920s luxury travel and the great Coco Chanel for inspiration, and says the St. James line is intended to be "synonymous with both traditional English leather goods and contemporary, modern style" (two words seldom heard around SAB). The collection is made from a durable anthracite tweed-like fabric with a water resistant backing and bridle leather detailing.
Gallery: Swaine Adeney Brigg
The two firms joined forces in 1943 when the occupation of Paris saw the loss of Brigg's boutique there, and henceforth became know as Swaine Adeney Brigg & Son's. Their London premises are situated at the heart of historic St James's alongside famous gentlemen's clubs such as Boodle's and Whites, and other storied firms including Davidoff, Christie's and Turnbull & Asser. The modernization does not affect the company's traditional craftsmanship. All the attaché cases, luggage and umbrellas are still produced in their Cambridgeshire workshops using the same methods employed 200 years ago. Each piece is handmade from the finest English bridle leather; the umbrellas use burnished woods, hand woven silks and sterling silver accents.
For the time being most of SAB's merchandise including the St. James collection is only available through their London store, although high-end retailers like Paul Stuart carry their umbrellas here. However, Laurelli tells Luxist the firm is looking to form an alliance with a luxury department store in the U.S. such as Bergdorf Goodman, which could conceivably house an in-store SAB boutique. We think it's a capital idea.