Russian precious metals mogul Mikhail Prokhorov, ranked as the 24th richest man in the world with a $22 billion fortune, is set to launch a magazine called Snob for his fellow plutocrats. Prokhorov plans to invest $150 million in the venture, which will eventually include a website and TV station as well, Reuters reports. Andrei Shmarov, who's helming the project, says the magazine will be for "people who are successful and those who want to be successful."
Shmarov is at pains to point out that in Russia, "snob" isn't a pejorative term. "Snob to us means a person who is a 'self-made man', a person who has gained a right to snobbishness," he explains. "It's not pleasant to boast about your wealth when you have inherited it but when you have made it yourself, well it is still not very nice, but it is justified." At least in a country where a measly billion dollars won't even land you a spot on the rich list. Check out their competition below.
Reader Comments (Page 1 of 2)
4-24-2008 @ 10:46AM
Ange said...
Is Modern Drunkard made up, and if not, where do I get it?
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4-24-2008 @ 10:49AM
JPS said...
Modern Drunkard is certainly not illusory -- merely a little tipsy: http://moderndrunkardmagazine.com/
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4-24-2008 @ 11:05AM
Ange said...
Cool! Thanks.
4-27-2008 @ 9:55PM
Jay said...
I think there's plenty of "snob" related or directed magazines out there, no need for another. Usually wealth is something you keep to yourself... and for the record, even if I DID have 2 million in the bank, I would STILL buy a fake rolex rather than a real one!
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4-28-2008 @ 12:21AM
steponme77 said...
It must be nice to have that kind of money and buy lots of things you dont need.When the day before payday I am counting change just to get milk for the kids.
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4-28-2008 @ 12:26AM
Rocko said...
Yo Jay, it's only because you never could afford a real Rolex. If you had one, you'd see why we wear them, you loser.
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4-28-2008 @ 2:46AM
Wes said...
A real "winner" wouldn't resort to name-calling to make his point. Methinks you do protest a bit too much.
4-28-2008 @ 12:29AM
Catherine said...
I think that he should start the magazine. There's a place for everyone in this world, including rich snobs!
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4-28-2008 @ 12:37AM
heidi said...
its stupid to have snob magazines, no matter how much money i have i would never spend it on expensive jewelery or expensive clothes i save not squander people can be so dumb then they cry when they are broke
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4-28-2008 @ 12:46AM
heidi said...
people that seem to need expensive jewelery and clothes have nothing better to do with their lives, i have money too but i spend it on my children for homes ,cars and stuff like that we go on vacation a few times a year and relax at home and invest we give to poor people, people who need it and wont abuse it that is what people with money should do help other american people give to animal charities and other charities greed gets you nowhere in life helping others makes you feel good
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4-28-2008 @ 12:49AM
Joe Pinner said...
As the saying goes..."It's not pretentious if you've earned it". I would add..."...honestly!". Knozit
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4-28-2008 @ 12:58AM
joekrface said...
Real Rolex = small dick
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4-28-2008 @ 1:04AM
joekrface said...
I made a 6 digit salary and my TIMEX works just fine. My friends make 7 digits and there TIMEX work fine as well.
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4-28-2008 @ 1:20AM
allison said...
THATS WHAT I'M SAYING JOEKRFACE...U R SOOO RIGHT...IT'S ALL ABOUT LOOK WHAT I GOT AND U DO NOT I'M SO COOL AND YOUR NOT...YOU SEE HE PUT HIS FOOT RIGHT IN HIS MOUTH WHEN HE SAID"IT'S ONLY BECAUSE U CAN'T AFFORD ONE" THEN HE HAD TO ADD LOSER...WHY IS HE A LOSER JUST BECAUSE HE CANNOT AFFORD A DUMB WATCH??OH PLEASE...I LIKE YOUR COMMENT HAD TO REPLY..
4-28-2008 @ 1:08AM
allison said...
U R SO DARN RIGHT STEPONME77...THATS CRAZY THESE RICH SNOBS THROW AWAY MONEY AND SOME KIDS CAN'T EAT,OR SOME SINGLE MOTHERS R WORKING THERE ASSES OFF FOR MILK IT'S LUDICRIS.......
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4-28-2008 @ 1:14AM
allison said...
OMG U PEOPLE R SNOBS....ROCKO YOUR AN ASS! SOME PEOPLE THAT HAVE MONEY WOULDN'T WASTE ALL THAT MONEY FOR A WATCH,ANYWAY IT'S JUST TO SHOW PEOPLE WHAT U HAVE,IF U REALLY WANTED TO KNOW THE TIME SO BAD U COULD LOOK ON YOUR PHONE OR WEAR A REGULAR WATCH,IT'S ALL ABOUT LOOK WHAT I GOT...
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4-28-2008 @ 4:36AM
joekrface said...
Dear Allison,
we are unsure if he truely can't afford a Rolex or just preferres to be practical. The point being, I dont need to prove to anyone that I'm wealthy, it's what you do with your wealth that matters. I am confident with who I am and I need not exploit my extravagance. I am quality without quantity, I dont need FUBU.
4-28-2008 @ 8:01AM
Phil said...
Ah, yes, Snob magazine. Such a great idea. Yes, the Russian tycoon made his money from sheer hard work and brains and not having an in with the governing body in Russia.... Is it wrong to think that in a country that is barely out of its communist roots could suddenly spring this billionaire by accident? Most of the nouveau riche (there's a snob phrase just for him) in Russia made their money the old fashioned way: Crookedly. Is this snob one of em? Don't know, but the math surely ain't in his favor.
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4-28-2008 @ 8:11AM
JPS said...
Check out this related story as well:
http://www.luxist.com/2008/04/25/more-magazines-for-snobs/
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4-28-2008 @ 8:54AM
Feign said...
"Snob" is a perjorative term HERE and anyone with any sensitivity would avoid offending a country that they so often MAKE their money from. However, Russian men are not known for sensitivity or manners, ask their wives. I have been there and most Russian men I saw had their snobby noses poked into a vodka bottle or were in line at the berioska begging for us to buy them stuff. Snob is not an image that conjures up the vision of a russian man.
Perhaps you meant "snot."
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