Russian Tycoon to Launch Magazine for Snobs

by Jared Paul Stern (RSS feed)
Apr 24th 2008 at 6:02AM

Russian precious metals mogul Mikhail Prokhorov, ranked as the 24th richest man in the world with a $22 billion fortune, is set to launch a magazine called Snob for his fellow plutocrats. Prokhorov plans to invest $150 million in the venture, which will eventually include a website and TV station as well, Reuters reports. Andrei Shmarov, who's helming the project, says the magazine will be for "people who are successful and those who want to be successful."

Shmarov is at pains to point out that in Russia, "snob" isn't a pejorative term. "Snob to us means a person who is a 'self-made man', a person who has gained a right to snobbishness," he explains. "It's not pleasant to boast about your wealth when you have inherited it but when you have made it yourself, well it is still not very nice, but it is justified." At least in a country where a measly billion dollars won't even land you a spot on the rich list. Check out their competition below.

Gallery: Magazines for Snobs

Tags: billionaires, magazines, russia, Snobs

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Reader Comments (Page 1 of 2)

Ange Apr 24th 2008 10:46AM

Is Modern Drunkard made up, and if not, where do I get it?

JPS Apr 24th 2008 10:49AM

Modern Drunkard is certainly not illusory -- merely a little tipsy: http://moderndrunkardmagazine.com/

Ange Apr 24th 2008 11:05AM

Cool! Thanks.

Jay Apr 27th 2008 9:55PM

I think there's plenty of "snob" related or directed magazines out there, no need for another. Usually wealth is something you keep to yourself... and for the record, even if I DID have 2 million in the bank, I would STILL buy a fake rolex rather than a real one!

Phil Apr 28th 2008 8:01AM

Ah, yes, Snob magazine. Such a great idea. Yes, the Russian tycoon made his money from sheer hard work and brains and not having an in with the governing body in Russia.... Is it wrong to think that in a country that is barely out of its communist roots could suddenly spring this billionaire by accident? Most of the nouveau riche (there's a snob phrase just for him) in Russia made their money the old fashioned way: Crookedly. Is this snob one of em? Don't know, but the math surely ain't in his favor.

BEAUTIFUL ONE Apr 29th 2008 11:16AM

INHERITED WEALTH - Oh my!!!!

WE will turn these MILLIONS into BILLIONS!

WE are not Snobs!

THE RICHES

steponme77 Apr 28th 2008 12:21AM

It must be nice to have that kind of money and buy lots of things you dont need.When the day before payday I am counting change just to get milk for the kids.

Rocko Apr 28th 2008 12:26AM

Yo Jay, it's only because you never could afford a real Rolex. If you had one, you'd see why we wear them, you loser.

Wes Apr 28th 2008 2:46AM

A real "winner" wouldn't resort to name-calling to make his point. Methinks you do protest a bit too much.

Catherine Apr 28th 2008 12:29AM

I think that he should start the magazine. There's a place for everyone in this world, including rich snobs!

heidi Apr 28th 2008 12:37AM

its stupid to have snob magazines, no matter how much money i have i would never spend it on expensive jewelery or expensive clothes i save not squander people can be so dumb then they cry when they are broke

heidi Apr 28th 2008 12:46AM

people that seem to need expensive jewelery and clothes have nothing better to do with their lives, i have money too but i spend it on my children for homes ,cars and stuff like that we go on vacation a few times a year and relax at home and invest we give to poor people, people who need it and wont abuse it that is what people with money should do help other american people give to animal charities and other charities greed gets you nowhere in life helping others makes you feel good

Joe Pinner Apr 28th 2008 12:49AM

As the saying goes..."It's not pretentious if you've earned it". I would add..."...honestly!". Knozit

joekrface Apr 28th 2008 12:58AM

Real Rolex = small dick

joekrface Apr 28th 2008 1:04AM

I made a 6 digit salary and my TIMEX works just fine. My friends make 7 digits and there TIMEX work fine as well.

allison Apr 28th 2008 1:20AM

THATS WHAT I'M SAYING JOEKRFACE...U R SOOO RIGHT...IT'S ALL ABOUT LOOK WHAT I GOT AND U DO NOT I'M SO COOL AND YOUR NOT...YOU SEE HE PUT HIS FOOT RIGHT IN HIS MOUTH WHEN HE SAID"IT'S ONLY BECAUSE U CAN'T AFFORD ONE" THEN HE HAD TO ADD LOSER...WHY IS HE A LOSER JUST BECAUSE HE CANNOT AFFORD A DUMB WATCH??OH PLEASE...I LIKE YOUR COMMENT HAD TO REPLY..

allison Apr 28th 2008 1:08AM

U R SO DARN RIGHT STEPONME77...THATS CRAZY THESE RICH SNOBS THROW AWAY MONEY AND SOME KIDS CAN'T EAT,OR SOME SINGLE MOTHERS R WORKING THERE ASSES OFF FOR MILK IT'S LUDICRIS.......

allison Apr 28th 2008 1:14AM

OMG U PEOPLE R SNOBS....ROCKO YOUR AN ASS! SOME PEOPLE THAT HAVE MONEY WOULDN'T WASTE ALL THAT MONEY FOR A WATCH,ANYWAY IT'S JUST TO SHOW PEOPLE WHAT U HAVE,IF U REALLY WANTED TO KNOW THE TIME SO BAD U COULD LOOK ON YOUR PHONE OR WEAR A REGULAR WATCH,IT'S ALL ABOUT LOOK WHAT I GOT...

joekrface Apr 28th 2008 4:36AM

Dear Allison,
we are unsure if he truely can't afford a Rolex or just preferres to be practical. The point being, I dont need to prove to anyone that I'm wealthy, it's what you do with your wealth that matters. I am confident with who I am and I need not exploit my extravagance. I am quality without quantity, I dont need FUBU.