Today, a bespoke, completely handmade Anderson & Sheppard suit is still considered the ultimate (albeit subtle) sartorial status symbol for those in the know. The company continues to keep the likes of Ralph Fiennes, Prince Charles, Manolo Blahnik, Calvin Klein, Tom Ford and Graydon Carter impeccably tailored, to name a few. Carter, the well-upholstered editor of Vanity Fair, once told me he'd also taken bilious belletrist Fran Lebowitz to A&S to have a suit made -- a fitting treat since the firm also fitted out Marlene Dietrich back in the 1930s. At one point, Ralph Lauren, another A&S enthusiast, tried to buy the whole company for $5 million; he launched his bespoke-ish Purple Label line when he was rebuffed.

In order stay in business, the company was recently forced to vacate its old London premises at No. 30 Savile Row, where it had resided since the 1920s, and move around the corner to 32 Old Burlington Street. However Anda Rowland saw the move as an opportunity to gracefully update the somewhat fusty firm. The only female board member of the Savile Row Bespoke Association, she has now introduced some innovations that would have been unthinkable in her father's time: a website, for one, and new packaging, as nowadays those paying several thousand dollars for a custom-made suit expect it to be handed over in something a little better than a cheap plastic bag, plus a more welcoming atmosphere for bespoke neophytes. Profits are accordingly on the rise.

James Sherwood, author of an excellent new book on Savile Row called The London Cut, says Anda has "done more to modernize Anderson & Sheppard in the last year than [the] company has attempted in a century." She is even pursuing a plan - shocking by the standards of the old-guard -- to stage a Savile Row fashion show during the yearly haute couture presentations in Paris. That's the kind of thinking that will keep A&S going in style for another hundred years.