Top Fashion Brands Fall Back In Love With Supermodels
After several years of scrambling after hot new faces, a slew of the world's top fashion houses have decided to take a more classic approach for Spring/Summer '08, showcasing supermodels who ruled the Earth in the 1990s in their latest ad campaigns. The top indicator that the supes are back in town is artist Richard Prince's new campaign for the Louis Vuitton bags he designed, starring a gaggle of semi-retired stars: Stephanie Seymour, Naomi Campbell, Claudia Schiffer and Eva Herzigova, all sprawled on the hood of a kandy-kolored muscle car.
This season, Schiffer also appears in ads for Salvatore Ferragamo as well as Chanel, along with Christy Turlington, who's now also the face of Escada. Herzigova also stars in the new Roberto Cavalli and Chopard campaigns, while Shalom Harlow meanwhile does the honors for Valentino, Tumi and Jones New York.
Model mogul Scott Lipps, who represents Schiffer and Herzigova, tells Luxist the comeback queens are capitalizing on high-end designers' never-ending thirst for star power. "These girls are not only timeless, but celebrities in their own right," he says. (We might add that some of these "girls" are also pushing 40, but like most classic beauties seem to only improve with age). "Advertisers know they can help take brands to a whole other level." Lipps predicts the trend will continue into subsequent seasons, with more faces from the past called back into action.
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Reader Comments (Page 1 of 1)
CBM Apr 22nd 2008 12:37PM
Yeah, I am a sucker for the late 80s & 90s supes and I've noticed a comeback. I think it's okay to be nostalgic. I am a mid 70s baby and I grew up with the supes, The Trinity, Gianni Versace and those buckle dresses. I think these girls came up at the peak of "supermodels as superstars" and I don't think there was a better time to shine than in those days. I'm not feeling any of the 21st Century supes. I guess, at 35, I'm getting old...