Simon Doonan: "Look Beyond Luxury"
In it he espouses his theory of "eccentric glamour," which isn't about spending a lot of money but rather developing a signature style which says much more about you than the brands you wear. Running out and buying the latest Vuitton bag will only get you so far without a certain amount of savoir faire.
We asked Simon what advice he had for Luxist readers looking to make a suitable impression. "It's not enough just to festoon yourself with designer luxury," he explains. "Everyone needs to develop a few signature flourishes. It can be as simple as applying a bit of Maria Callas eyeliner, or as complicated as an Amy Winehouse beehive. These touches of eccentric glamour are what set you apart from the pack." So there you have it.
At the Barneys New York website, you can enter a sweepstakes to win lunch and a $2500 shopping spree with Simon and three of your friends.