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<title>Luxist - Comments for Blogging From the Luxury Summit: Luxury Brands and the Green Movement</title>
<link>http://www.luxist.com/2008/04/17/blogging-from-the-luxury-summit-luxury-brands-and-the-green-mov/</link>
<description>Luxist Comments for Blogging From the Luxury Summit: Luxury Brands and the Green Movement</description>
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<generator>Blogsmith http://www.blogsmith.com/</generator><item><title><![CDATA[Comments on Blogging From the Luxury Summit: Luxury Brands and the Green Movement]]></title><link>http://www.luxist.com/2008/04/17/blogging-from-the-luxury-summit-luxury-brands-and-the-green-mov/</link><guid isPermaLink="true">http://www.luxist.com/2008/04/17/blogging-from-the-luxury-summit-luxury-brands-and-the-green-mov/</guid><description><![CDATA[FIJI Water has partnered with Conservation International to become the first "carbon negative" product in the industry and to save the largest rainforest in Fiji, and the company is also reducing the amount of packaging in their products and leading the charge to expand recycling programs and incentives.<br><br>All of the efforts outlined above are part of the company's FIJI Green initiatives.  About two weeks ago, FIJI Water announced the company's carbon footprint and reported on its progress to date toward fulfilling the promise of FIJI Green.  You can visit www.fijigreen.com to find more information about the program.<br><br>So, FIJI Water is actually a leader in the green movement.]]></description><dc:creator><![CDATA[waimei]]></dc:creator><pubDate>Apr 18th 2008 2:19AM</pubDate></item><item><title><![CDATA[Comments on Blogging From the Luxury Summit: Luxury Brands and the Green Movement]]></title><link>http://www.luxist.com/2008/04/17/blogging-from-the-luxury-summit-luxury-brands-and-the-green-mov/</link><guid isPermaLink="true">http://www.luxist.com/2008/04/17/blogging-from-the-luxury-summit-luxury-brands-and-the-green-mov/</guid><description><![CDATA[After reading this post, all I have to ask is: when are brands going to do the real investment? Its a matter of re-imagining their brands with sustainability in the core value, not as an 'added emotional value'... I'm afraid to say it seems a wrong strategy to 'go green' when actually what the environment and society need today is a much deeper engagement from brands. The luxury industry is leader in so many aspects...innovation, strategy, communication... why isn't this  industry leading the biggest cultural shift of all times ? ]]></description><dc:creator><![CDATA[Lorenzo Martone]]></dc:creator><pubDate>Apr 24th 2008 4:52PM</pubDate></item><item><title><![CDATA[Comments on Blogging From the Luxury Summit: Luxury Brands and the Green Movement]]></title><link>http://www.luxist.com/2008/04/17/blogging-from-the-luxury-summit-luxury-brands-and-the-green-mov/</link><guid isPermaLink="true">http://www.luxist.com/2008/04/17/blogging-from-the-luxury-summit-luxury-brands-and-the-green-mov/</guid><description><![CDATA[After reading this post, all I have to ask is: when are brands going to do the real investment? Its a matter of re-imagining their brands with sustainability in the core value, not as an 'added emotional value'... I'm afraid to say it seems a wrong strategy to 'go green' when actually what the environment and society need today is a much deeper engagement from brands. The luxury industry is leader in so many aspects...innovation, strategy, communication... why isn't this  industry leading the biggest cultural shift of all times ? ]]></description><dc:creator><![CDATA[Lorenzo Martone]]></dc:creator><pubDate>Apr 24th 2008 4:53PM</pubDate></item></channel></rss>