Pop-Up Store Sells $2500 Genetic Testing
Starting on April 8th and continuing for ten days, Navigenics will pop-up on a well-known block in SoHo to market their genetic testing kits as well as hosting panel discussions on genetics and other health related programs. These genetic testing kits are designed to screen your DNA for seventeen diseases and conditions including Alzheimer's, breast cancer and Type II diabetes, in order to share with customers the likelihood of them developing these diseases later in life. No pin-prick needed -- just a swab of your saliva will do the trick. Sent off to a laboratory your risk assessment results are returned to you via email, with password protection for privacy, within weeks. It certainly is pricey but for some individuals, their health and knowing the possibilities is worth the $2,500.