Tableside Ice Picking With the Jagger Dagger

by Deidre Woollard (RSS feed)
Apr 9th 2008 at 6:02PM

Belvedere vodka has been doing a lot of promotion lately to build their brand. The latest is the Jagger Dagger, a sword designed by Jade Jagger, Mick's daughter and creative director at Garrard. The sword has an 18K white gold studded hilt with 12 carats of brilliant-cut diamonds, 42 pale sapphires, and a central blue lapis lazuli square. The blade is created from mirror-polished carbon steel with an engraving of the same tree branches that decorate the Belvedere bottle. The "Jagger Dagger" will be part of an tableside ice-picking service with the sword provided by servers at certain nightclubs such as 1OAK in New York, Crystal in London, and VIP in Paris. Each dagger has a retail value exceeding $250,000. A range of daggers in the same style but with white topaz in lieu of diamonds and aquamarine instead of sapphires will sell for $10,000 at certain retailers.

Gallery: Outlandish Liquor Promotions