Marriott To Save Rainforests by Paying Villagers
When it comes to fighting global warming and preserving the rainforests Marriott certainly gets points for trying, although how they're choosing to go about that effort is pretty surprising. Instead of doing what most hotel and resort chains do (switch to eco-friendly energy sources and recycle recycle recycle) they've hooked up with the Brazilians and are going to start paying villagers in the Amazon to not cut down trees. Of course it's a lot more complicated than just sending some Amazonians a check for every day they refrain from logging illegally, but apparently that's the essence of the new deal. Strange? Yes. A marketing scheme? Yes. Over-all still beneficial to the environment? Yes. I say good for them.