Glen Breton Whisky Needs a Name Change

by Deidre Woollard (RSS feed)
Apr 9th 2008 at 4:02PM

A Canadian whisky has to surrender its name as part of the ongoing battle to protect the name of Scotch whisky. A court has decided that Glen Breton, the only single malt whisky produced in Canada, has to drop the "glen" part of the name because it might fool people into thinking the brand is Scotch whisky. Scottish brands often have names such as with a "glen" in the title such as Glenfiddich, Glenlivet or Glenmorangie.

As you might imagine, the Scotch Whisky Association is thrilled with the ruling of the Canadian Federal Court which refused to register the "Glen Breton" trademark. They produced evidence in the form of instances of Glen Breton being described as Scotch whisky in retail outlets, menus, newspaper articles and websites. The distillers on Cape Breton Island in Nova Scotia will be appealing the decision. You can't really accuse the company of being deceptive, it's says Canadian right on the bottle and the large maple leaf on the label should be a clue as to origin.

Tags: canada, glen breton, GlenBreton, liquor, scotch, single malt, SingleMalt, whisky