Banana Republic is stepping up the luxury by launching their newest line called BR Monogram. The new high-end collection will have all the goodness of traditional Banana Republic, but with a boost in the quality of the fabrics used and better tailoring. This quality upgrade will also mean a pricing upgrade (BR Monogram items cost an average of 30-40% more than the rest of Banana's items) plus there will hopefully be stand-alone BR Monogram boutiques around the country very soon -- the first one just opened in New York.
Reader Comments (Page 1 of 1)
4-09-2008 @ 11:31AM
newmi said...
The BR Monogram line was formally launched at the opening of the first European BR store last month in London (just some extra information for you).
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