Luxury retailer Hermes has launched their new online magazine. Les Ailes d'Hermes (the Wings of Hermes) is a new interactive experience that showcases the product range in a bunch of different ways. I played around with it recently and while some of the windows are intriguing (looking at coral-emblazoned accessories set in water through a porthole like window is a charming touch) the site is not for those with short attention spans. If you know what you are looking for and want to see it quickly this is probably not the part of Hermes you are looking for. But if you are in a browsing mood and interested in seeing some of the more unique products in the line this is a fun place to explore. Click on a ripe apple and you are led to a bright green bag, the perfect shape to hold one apple, with a paring knife set into the strap.

Other sections of the site are illustrated with classic drawings and invite you to explore iconic objects in the Hermes history. It's an attractive site but the quality of the photography and illustrations leads to some slow loading time and the menu isn't exactly intuitive. The site manages to be both modern and old-fashioned at the same time, which is sort of the essence of Hermes, a brand that has fought very hard to maintain their traditional past and still appeal to today's customer.

[via Vogue UK]