English consumers now have the option to shop a duty-free shop without going to the airport. British Airways has launched the High Life Shop, an online duty-free shopping service that will deliver jewelry, perfume, watches and more to customers all around England whether they have been on a British Airways flight or not. The full range of the shop, with the exception of cigarettes and alcohol will be available and British Airways will pay the VAT on the goods. There are currently around 370 products on offer and the company plans to add luggage, eye masks and other things associated with travel.
