Gallo Takes a Spin at Gin

by Laura Malesich (RSS feed)
Mar 21st 2008 at 12:02PM

Gallo is a name that typically resonates with the wine industry but they are branching out to embrace a new alcoholic beverage -- gin. Their new venture, New Amsterdam Straight Gin, is said to be smooth enough to sip on its own but certainly perfect for a martini or G&T. Its manufacturing facility is in Modesto where the rest of E. & J. Gallo's complex is located. Aiming for the 25-49 year old market with a premium brand that will cost between $13-$14 per bottle, Gallo's gin isn't the first time a wine company has tackled the liquor market. All gins are flavored with juniper berries but I think the twist of citrus flavor added to New Amsterdam Straight Gin sounds delicious!

Tags: alcohol, gallo, gin, spirits