Alfa Romeo Returns to the U.S. Market

by Laura Malesich (RSS feed)
Mar 19th 2008 at 9:02AM

Although it pulled out of the U.S. market back in 1995, Alfa Romeo is looking for a comeback. Its return won't be easy as its worthy adversaries include BMW and Audi which are both already entrenched in the luxury car market in America. Two limited edition 8C models are expected to be sold through Maserati dealerships but the brand faces a dark past of sub-par customer service and reliability. Best known for its use in the movie "The Graduate" with Dustin Hoffman, the company is hopeful to regain a piece of the American market once again starting later this year.

Gallery: Alfa Romeo

Tags: alfa-romeo, alfa-romeo-8C, american-market, maserati-dealership

Filed under: Luxury Cars & Autos

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MB Mar 19th 2008 10:29AM

Great lines and retro front end. But an Italian car has never succeeded in the US market. Don't hold your breath on this one, either. Too bad, though; it's a refreshing change from everything else that's out there.