Wall Street Journal Goes Glossy
The Wall Street Journal is known for its insightful reporting on the business world but can the name be associated with a full-color, eye-candy luxury magazine with the same success? We'll soon find out as WSJ. (the new magazine spun off from the Journal) is gathering its advertisers, setting up shop and coming to a doorstep near you around September...that is if your median household income is $300,000 or greater. Newsprint has seen a decline in advertisers (and therefore revenue) lately but the hope for the Journal is that this lux-savvy mag will bring a financial boost and larger base of clients with it, the kind of thing that can directly compete with the New York Times T Magazine.