Wall Street Journal Goes Glossy

by Laura Malesich (RSS feed)
Mar 13th 2008 at 9:02AM

The Wall Street Journal is known for its insightful reporting on the business world but can the name be associated with a full-color, eye-candy luxury magazine with the same success? We'll soon find out as WSJ. (the new magazine spun off from the Journal) is gathering its advertisers, setting up shop and coming to a doorstep near you around September...that is if your median household income is $300,000 or greater. Newsprint has seen a decline in advertisers (and therefore revenue) lately but the hope for the Journal is that this lux-savvy mag will bring a financial boost and larger base of clients with it, the kind of thing that can directly compete with the New York Times T Magazine.

Tags: Rupert-Murdoch, Tina-Gaudoin, wall-street-journal, WSJ.

Filed under: Events

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Jcyreus Mar 13th 2008 11:09PM

Like putting lipstick on a pig. If a good percentage of potential readers for this new, glossy edition of WSJ in the $300K HH income range work in the tech industry or at least have daily access to a computer, how likely are they to want their news in print form vs. online? Seems like a wasteful and high risk proposition.

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