Martinis Still Reign Supreme

by Deidre Woollard (RSS feed)
Mar 11th 2008 at 12:02PM

What's your drink of choice? If you are a martini drinker you are still in the majority. Wine Spirits Daily took a look at a study called "Success In The Cities" from Information Resources. They surveyed over 500 bars, restaurants, hotels and nightclubs in major metropolitan areas to find the hot cocktails. The top three are the martini (not just the classic but the martinis-in-glass only such as the fruit martinis), mojitos and the dance-til-you-drop party enhancer, Red Bull and vodka.

The most popular shot is the Jager bomb, that deadly mix of Jagermeister and Red Bull, which surprises me. It was the hot thing in 2005 and I never imagined this trend would have legs. Chardonnay is still the most popular wine requested (40%) with White Zinfandel coming in second (23%). Red wine varietals lag way behind with Merlot clocking in at 12% and Cabernet Sauvignon and Pinot Noir eking out just 3% and 2% respectively. A full 10 of the top 12 wine brands in distribution are domestic wines from California. And as for sparkling wine the Moet Hennessy portfolio receives the most distribution.

Tags: chardonnay, jager bomb, martini, merlot, wine