Gilly Hicks Sydney: Underwear For Those Who Don't Appear To Wear It

by Tom Barlow (RSS feed)
Mar 10th 2008 at 3:03PM

Abercrombie & Fitch, the company that has embraced porn as an advertising tool, is now employing that tack to launch a new faux-person and chain of retail stores. In the footsteps of Aunt Jemima and Betty Crocker comes Gilly Hicks, apparently an Australian supermodel with a penchant for the beach and an allergy to clothing above her waist.

Gilly Hicks Sydney (as in Australia, although there is no Gilly Hicks store there) is the name of A&F's new line of stores offering undergarments, in direct competition with Victoria's Secret. Ironically, at one time both A&F and Victoria's Secret were owned by Limited Brands.

The company is launching this chain with its trademark soft porn marketing, this time by offering a spicy video of underwear-challenged models on its web site. Viewers must be 18, as proven by their entry of a valid birth date. Of course, if a young'n was to lie about his/her age, he would have no problem accessing the video, but no teenage would lie about his age to see half-naked models frolic in the surf, would he? I'm sure Abercrombie & Fitch hopes so not.

Tags: Gilly Hicks Sydney, GillyHicksSydney, underwear, Victoria's secret competitors, Victoria'sSecretCompetitors

Filed under: Apparel

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Reader Comments (Page 1 of 1)

Francisco Mar 28th 2008 12:01PM

Dear Sirs,

I visit yur shop in Mall of America.Really nice shope,congratulations.

I am from Europe and would like to brng yor branch over here.Can yo give the correct email adress for me to contact?

Ths and regds,

Francisco Vasconcelos