Donald Trump has one, now Martha Stewart is supposedly working on a big glossy luxury magazine. Advertising Age reports that Martha Stewart Living Omnimedia may be working on a oversized luxury title. While the magazine industry in general remains in a state of change, heavy and huge luxury titles with big glossy ads remain attractive because they offer advertisers a way to find the luxury consumer. In these cases the income of each reader is more of a lure than how many readers the magazine attracts. It also gives the advertiser ample space to showcase their products in a magazine that is meant to be more for looking than for reading. Trump's title has a 12-inch-by-10-inch cover and it is rumored that Martha's luxury magazine would be an oversized title like W or Cigar Aficionado.Is Martha Stewart Working On A Luxury Magazine?
Donald Trump has one, now Martha Stewart is supposedly working on a big glossy luxury magazine. Advertising Age reports that Martha Stewart Living Omnimedia may be working on a oversized luxury title. While the magazine industry in general remains in a state of change, heavy and huge luxury titles with big glossy ads remain attractive because they offer advertisers a way to find the luxury consumer. In these cases the income of each reader is more of a lure than how many readers the magazine attracts. It also gives the advertiser ample space to showcase their products in a magazine that is meant to be more for looking than for reading. Trump's title has a 12-inch-by-10-inch cover and it is rumored that Martha's luxury magazine would be an oversized title like W or Cigar Aficionado.
Reader Comments (Page 1 of 1)
2-13-2008 @ 7:44AM
Daniel Sharp said...
Yes still Lusso ( http://www.lussoluxury.com ) remains the only title that works in the UK - does anyone know whether some of these overseas titles will be distributed here?
Do you get Lusso in the States too?
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2-13-2008 @ 12:51PM
Nancy said...
Nothing about Martha or Donald says High end ! They both sell stuff at Kmart and Macys. These people kill me !
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