Protesters Urge Leviev Diamonds Boycott

Those hoping to dash into the Leviev store on Madison Avenue in New York City on Saturday found themselves running a bit of a gauntlet. National Jeweler reports that around 45 pro-Palestinian protesters clustered outside the store urging shoppers to boycott the jewelry store, which is owned by Israeli diamond king Lev Leviev. The group, Adalah-NY has protested in front of Leviev's store seven times since it opened last November (the pieces shown above were displayed during the store opening). They chose last Saturday to make their case to shoppers on a pre-Valentine's day shopping quest. The group says that Leviev, who is also a real estate developer, is building Israeli settlements on what they claim is occupied Palestinian land. Protesters also boycotted outside Leviev's London store (perhaps a more cutting blow since Leviev recently moved to London.