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Suntory's Blue Roses


Not this Valentine's Day, but next Valentine's Day, some lucky ladies will be getting not red but blue roses from loved ones looking to show their affection. 14 years in the making, Suntory Ltd. is already growing test batches of the new blooms here in the States and is anticipating big sales and premium prices when they launch them next year in Japan.

Blue roses are such a rare commodity because no blue pigment naturally exists in roses, which means serious genetic modification had to happen even to get this pretty shade of purple. But what I don't get is why do they insist on calling a purple rose blue? It strikes me as an impure form of blue (there's obviously still red in the mix) and it just begs for somebody else to come up with a slightly "bluer" color and call it better. Either way, they are really beautiful -- and no word yet on what this new blue rose will be called.

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