Schrager's Marriott Hotel Gets a Name

by Deidre Woollard (RSS feed)
Jan 30th 2008 at 3:02PM

Around six months ago, lifestyle entrepreneur Ian Schrager and hotel magnate Bill Marriott announced that they would be collaborating on a hotel brand. Now we've got a few more details. Following the popular trend of one-word rather bland names for chains, here comes "Edition." The pair plans to eventually have more than 100 Edition hotels in markets around the globe. The first nine hotels are slated for Paris, Madrid, Costa Rica, Miami, Washington, Chicago and Scottsdale, Ariz. and two in Los Angeles. The hotels will all have 150 to 200 rooms and each will have an individual style. Th partners have also promised to be environmentally responsible. Schrager will be the mastermind behind the concept, design, marketing, branding and food and beverages while Marriott will do the grunt work of development and operations.

Tags: bill marriott, boutique hotel, edition, hotels, ian schrager, IanSchrager