Trump's Luxury Magazine Off To A Good Start

by Deidre Woollard (RSS feed)
Jan 7th 2008 at 2:02PM

Could the third time be the charm for Trump magazine? Donald Trump has twice before published a luxury magazine with his name on it that lost money. But late last year Trump announced that he would be partnering with luxury publisher Ocean Drive Media on a relaunch. Mediaweek reports that the debut January issue had a healthy 144 ad pages (including luxury brands such as Gucci and Cartier), and the second issue has another 290 booked.

Trump has stated that he is interested in having the magazine not for his self-aggrandizement, but as a service to his hotels and condos. Trump's magazine does have a captive audience. The magazine, which has a distribution of 100,000, will be delivered to all Trump properties and newsstands. It will also sell for $5.95 in limited locations. Jerry Powers, Niche Media president , says that the luxury market is strong despite an overall weakness in magazine ad sales. With The Apprentice doing well in the ratings once more, could this, once again, be the year of Trump?

Tags: luxury, magazine, publishing, trump