Italian Winemakers Angry Over Paris in a Can
The Paris Hilton scuffle has to do with her promotion of Rich Prosecco, she's actually been promoting the fizzy drink in a can since 2006 but the recent ad campaign showing her wearing only gold paint has focused new attention to the drink and its name. Italians are angered that the drink, which is not being marketed in Italy, is being called prosecco which generally refers to the Italian sparkling wine made of grapes grown in Veneto, Valdobbiadene and Conegliano wine regions. The Rich Prosecco is, at least according to their website, made of these grapes, but putting the drink in a can and mixing it with fruit juice is considered sacrilege. Winemakers are considered that the Paris-powered beverage could give end up tarnishing the entire Prosecco range of Italian sparklers which are often considered another option to Champagne.