Lacoste Loses To Dental Firm Over the Croc

by Deidre Woollard (RSS feed)
Jan 3rd 2008 at 6:02PM

Bad news for Lacoste this week. It recently lost a lawsuit to a dental group it had sued for using a crocodile logo it said was said too similar to the clothing firm's famous croc. Who knows how the large French company even found out about the The Dental Practice in Cheltenham, Gloucestershire, England? But the UK Intellectual Property Office dismissed the claim that its use of the logo could potentially harm Lacoste's business. Lacoste must pay £1,450 towards the dentist's legal costs. One has to wonder why the large company took on the small dentist firm, especially when there is a world of counterfeit merchandise to battle against.

Tags: crocodile, england, lacoste, logo