Martha Stewart and Wedgwood Team Up
After years of selling her lines with Kmart, Martha Stewart has made the move up the ladder a bit to Macy's. Her latest line is a collaboration with Wedgwood that will only be sold at Macy's. The line, which just became available in stores, features 10 fine bone china patterns, six crystal stemware patterns, and six stainless steel flatware patterns. The pieces are inspired by some of Martha's favorite pieces of china. Each china pattern is available in five -piece place settings, ranging in price from $99-$159. The six stemware patterns range from $30 to $37 per stem and the flatware costs from $45 to $60 for a 5-piece place setting. It's an attractive line and it is interesting to watch the trajectory of Stewart, who started at the higher end of the entertaining world, then, as her popularity increased, created a series of lower-priced lines. Now, with her popularity perhaps experiencing a slow and graceful fade, she has headed back into what seems to be more natural territory.