Does the "Made In Italy" Label Have Intrinsic Value?
The question for the long run is whether or not consumers will be willing to pay more for something that is made in certain place. Currently makers of goods created in both the U.S. and Europe are at a disadvantage compared to those who produce their items in China and other places where costs are lower. But the recent recalls of toys and other products made in China has made some consumers more aware. For the last few years, the designer name has been enough of a reassurance of quality for consumers no matter where the products is made. I think, however, that we are at the start of a trend where all consumers and particularly those at the higher end of the spending spectrum will be paying more attention to where products are produced. If not, that "made in Italy" label might end up becoming a bit of a rarity as costs force designers to chose economy over tradition.