It seems that Christie's is seeking a new way to connect with the younger collector and decorator. It have rebranded its House Sales (which are often an intriguing mix of a variety of objects, often at lower price points than other sales) as a new feature called Christie's Interiors. The Interiors sales will be held at the New York, London and Paris salerooms beginning in 2008, and will give decorators, collectors and newcomers the chance to acquire one-of-a-kindobjects and collectibles, offering attractive price points and an ever-changing repertoire of fine and decorative arts. All will be available via online bidding. Each sale will also have a large scale magazine-style catalogue, and Christie's specialists will be available to advise buyers and sellers.
I suspect that Christie's has stepped up its game in order to compete with popular antiques/design sites like 1st Dibs which help people easily access a world full of vintage design finds without combing through antique stores.
