Teri and Ashton Are the New Faces of Baume and Mercier Watches
Watch company Baume and Mercier has a tradition of having celebrity ambassadors who appear in their print ads that are part of the "Baume & Mercier & Me" campaign. The 2008 ambassadors will be Teri Hatcher and Ashton Kutcher. Past ambassadors have included Meg Ryan, Kiefer Sutherland, Kim Basinger and Gary Sinise. For the new campaigns all royalties that would go to the actors and their photographers are donated to charities chosen by the actors and the watch brand. Teri's campaign starts on January 1 with Ashton's campaign starting on April 1. Is it just me or does Ashton Kutcher seem like an odd choice to front this campaign. He's easy on the eyes, certainly, but seems to lack a certain gravitas necessary for a luxury watch campaign.