Fabergé Ventures into Gemstones
Fabergé plans to offer both rough and polished stones, and is planning on modeling its business after the De Beers diamond mine-to-market approach. The holding company in control of this venture is currently acquiring a portfolio of mines from which to source the gemstones.
They're banking on the Fabergé brand to add value to the gemstones, and each stone will be laser-engraved for authenticity. The company is also planning an expansion into luxury goods based upon the Fabergé brand.