Faberg� Ventures into Gemstones

by Tracy Coenen (RSS feed)
Dec 20th 2007 at 4:01PM

The company known around the world for the million-dollar ornamental eggs made for Russian Czars is taking a chance on gemstones. Fabergé owner Pallinghurst Resources sees an opportunity in colored gemstones, with plans to market top quality emeralds, rubies, and sapphires.

Fabergé plans to offer both rough and polished stones, and is planning on modeling its business after the De Beers diamond mine-to-market approach. The holding company in control of this venture is currently acquiring a portfolio of mines from which to source the gemstones.

They're banking on the Fabergé brand to add value to the gemstones, and each stone will be laser-engraved for authenticity. The company is also planning an expansion into luxury goods based upon the Fabergé brand.

Filed under: Jewelry