French Town Hopes For A Second Chance To Make Champagne
The threat of a Champagne shortage and the recent decision to consider expanding the Champagne grape-growing region might be good for one small French city. The Wall Street Journal tells the story of the town of Péas, which in the 1950s decided to stop growing grapes and turn toward other agricultural pursuits such as wheat and potatoes. Legend has it that when the mayor at the time found out that his city was eligible to seek inclusion in the champagne grape-growing region, he threw the letter away.Huge mistake. A hectare (around 2.5 acres) of agricultural land in Péas is valued at less than $9,000 while a hectare of land that can be used to grow grapes for Champagne can be worth almost $1.5 million. What a difference one letter could have made.
But Péas may be getting a second chance to earn that Champagne money with the plans to expand the regions boundaries. As you might imagine, the town is rather excited about the prospect. They will have a long wait though, the first new vineyards probably won't be planted until 2015, with a first harvest in 2017. For now, all we can do is wish Péas bonne chance.
