Starbucks Unveils $599 Espresso Machine
Bryant Simon, author of the upcoming book Consuming Starbucks, believes that your daily fix of Starbucks coffee is a gift you give yourself. And the more expensive the gift, the more you love yourself. With high hopes that you love yourself very much, Starbucks has introduced their new Sirena espresso maker. Co-developed with BMW's design team, this machine isn't the most expensive Starbucks offers, but it will set you back a hefty $599. Available at 2,100 suburban Starbucks stores as well as online, the Sirena features the Rapid Steam Boiler system and a commercial quality portafilter with an adapter that adjusts to the coffee's grind. At 15" tall, it is small enough to fit nicely on your counter and promises to produce the perfect shot of espresso every single time.
Reader Comments (Page 1 of 1)
Lana Smile Nov 16th 2007 5:01PM
"Starbucks will today launch its first ever national advertising campaign on American television..."
http://www.guardian.co.uk/business/2007/nov/16/useconomy.internationalnews
artifex Nov 17th 2007 11:01AM
And next August, these will be on closeout for 50% off, and be almost worth it then :)
Nicole McNeil Nov 19th 2007 12:39PM
My friend has had this for about a month now - she won it at her Starbucks company party. It is pretty fantastic. It has two separate heaters or something so you can steam your milk and brew your coffee at the same time. Also, the milk steamer is sooooo quiet - it really makes about as much noise as a librarian shushing you. I'd never pay $600 - but it's nice if your friend has it!
Adam Nov 19th 2007 10:30PM
I got to Starbucks all the time. This machine is NOT a part of their arsenal of machines that whip up $6.00 coffee.
They have simply whored out their name to a manufacturer who can market the best and make them more money. Just what they need.
-Adam
President/CEO
http://www.wealthstore.com