Paul Newman Enters The Wine Business
Newman worked with Rebel Wine Company, which also makes True Earth organic wine which we have previously profiled. The Newman wines are made from grapes sourced from coastal vineyards and are expected to sell for $16. An article in AdAge mirrors a question I had which is whether $16 is too high a price for wine's that have a celebrity name but not a lot of celebrity input. The True Earth wines sells for around $13 and Martha Stewart's wine is expected to sell for around $15. Newman's products generally seem to be a little pricer than others and consumers have been willing to pay a little more knowing that it goes to a good cause. Wine lovers, however, tend to purchase based on a complex variety of factors (including terroir and the recommendations of wine bloggers and critics) and might be a tougher nut to crack as they expect a lot from a bottle that veers toward the $20 bottle range.