House & Garden Folds, Are Other Shelter Mags In Trouble?

Reader Comments (Page 1 of 1)

11-06-2007 @ 11:37AM

Laura Newman said...

Deidra:
You certainly have hit on some key factors. Rumors have been swirling about House & Garden's trouble for some time now, and I think the changing industry just seals the deal. One thing is for sure - wether the consumer is going to the web for their information or not, the shelter category is changing.I think House & Garden was holing on to "old ways" of home design reporting that don't resonate as strong anymore with all the other competitors out there. And sadly, many luxury and home furnishings businesses are still on the fence about getting involved with new social media or newer ideas in communication. Consider sites like this and magazines like Domino and Blueprint, popping up. H&G's demise is a sign of the times indeed - and wether you're in publishing or marketing a lifestyle business it someting to take note of.

Laura
www.publicitywit.com

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