<?xml version="1.0"?>
<rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/">
<channel>
<title>Luxist - Comments for  Hearts on Fire Diamonds, Better Quality or Just Better Marketing?</title>
<link>http://www.luxist.com/2007/11/04/hearts-on-fire-diamonds-better-quality-or-just-better-marketin/</link>
<description>Luxist Comments for  Hearts on Fire Diamonds, Better Quality or Just Better Marketing?</description>
<image>
<url>http://www.luxist.com/media/feedlogo.gif</url>
<title>Luxist</title>
<link>http://www.luxist.com</link>
</image>
<language>en-us</language>
<copyright>Copyright 2009 Weblogs, Inc. The contents of this feed are available for non-commercial use only.</copyright>
<generator>Blogsmith http://www.blogsmith.com/</generator><item><title><![CDATA[Comments on  Hearts on Fire Diamonds, Better Quality or Just Better Marketing?]]></title><link>http://www.luxist.com/2007/11/04/hearts-on-fire-diamonds-better-quality-or-just-better-marketin/</link><guid isPermaLink="true">http://www.luxist.com/2007/11/04/hearts-on-fire-diamonds-better-quality-or-just-better-marketin/</guid><description><![CDATA[I didn't see any metion of conflict free status on thier website.  I think that the real marketing muscle in diamonds of the future will come from the "Ikumas" of the world...if money is no object and you really want to strut your social status; conflict free. I see CF diamonds as the new Prius.]]></description><dc:creator><![CDATA[ryanol]]></dc:creator><pubDate>Nov 5th 2007 10:47AM</pubDate></item><item><title><![CDATA[Comments on  Hearts on Fire Diamonds, Better Quality or Just Better Marketing?]]></title><link>http://www.luxist.com/2007/11/04/hearts-on-fire-diamonds-better-quality-or-just-better-marketin/</link><guid isPermaLink="true">http://www.luxist.com/2007/11/04/hearts-on-fire-diamonds-better-quality-or-just-better-marketin/</guid><description><![CDATA[FYI: If you're comment is regarding HOF website as not mentioning being "conflict free" take a better look please. Its on their website- under "Ask the Expert" and the frequently asked questions...its there. As for the company and price- why does it matter so much if someone wants to spend a premium price, it is their choice as a consumer & its their responsibility to compare quality, & it is their money. (Heart on Fire has my vote.)]]></description><dc:creator><![CDATA[Lesli]]></dc:creator><pubDate>Dec 3rd 2007 11:51PM</pubDate></item><item><title><![CDATA[Comments on  Hearts on Fire Diamonds, Better Quality or Just Better Marketing?]]></title><link>http://www.luxist.com/2007/11/04/hearts-on-fire-diamonds-better-quality-or-just-better-marketin/</link><guid isPermaLink="true">http://www.luxist.com/2007/11/04/hearts-on-fire-diamonds-better-quality-or-just-better-marketin/</guid><description><![CDATA[The cut of a diamond really has a substantial impact on how brilliant a diamond is.  It is a fact that is scientifically proven.  Diamonds that have been cut to maximize brilliance cost more not only because it takes at least four times longer to cut and polish them, but also because much more of the original rough diamond is polished away.  Like my Dad always said, good things are not cheap and cheap things are not good.  If you put a Hearts On Fire diamond next to an ordinary diamond, you'll notice the difference immediately.     <br><br>Here's a great video showing how diamonds are cut and polished... <br><br><a href="http://www.eurostardiamond.com/diamonds/index.html" rel="nofollow">http://www.eurostardiamond.com/diamonds/index.html</a>]]></description><dc:creator><![CDATA[Jessa]]></dc:creator><pubDate>Dec 5th 2007 1:56PM</pubDate></item><item><title><![CDATA[Comments on  Hearts on Fire Diamonds, Better Quality or Just Better Marketing?]]></title><link>http://www.luxist.com/2007/11/04/hearts-on-fire-diamonds-better-quality-or-just-better-marketin/</link><guid isPermaLink="true">http://www.luxist.com/2007/11/04/hearts-on-fire-diamonds-better-quality-or-just-better-marketin/</guid><description><![CDATA[I wore my Hears on Fire to Tiffany's, and mine was much brighter than their ideal cut.  For women who want to look superior, HOF is definitely the way to go]]></description><dc:creator><![CDATA[Cathy Liu]]></dc:creator><pubDate>Dec 8th 2007 11:34AM</pubDate></item></channel></rss>