Tiffany Plans Smaller Stores For Female Purchasers
Tiffany & Co. which just opened their new huge store on Wall Street, shown above, is now expanding in a smaller way. The purveyors of fine jewelry have a plan to open 70 stores that are 2,000 square feet. The stores, tentatively titled Tiffany & Co. Collections won't be where a man goes to big up the big sparkly I do maker. In fact, WWD reports that the stores will feature women's jewelry but no engagement or "statement" (translation: huge mega rocks) pieces. The stores are meant to attract today's women who can buy their own jewelry, thank you very much. Pieces will be priced from just under $100 to $15,000 and the first store is et to open next year.
Reader Comments (Page 1 of 1)
Christy Oct 19th 2007 12:03PM
I've been receiving the catalog for some time now. The pieces are tacky, IMO. Each of the boringly simple sterling pieces has "T & C C" (or something similar) stamped on it.
I think it's designed to appeal to the type who likes to wear clothes or carry accessories that have a designer's name sprayed all over it.