Timex Enters The Diamond Watch Business

by Deidre Woollard (RSS feed)
Oct 17th 2007 at 11:01AM

Timex seems to be aiming at more luxurious market with the launch of their Timex Diamond collection for women. The watches are meant for everyday wear and feature diamonds that are hand-selected to match in terms of color, height and diameter on a watch-by-watch basis. The style of the watches is inspired by the Timex watches of the 1960s and there are five designs from a six-diamond to a twenty-four diamond case. The model here shows 16 hand-selected diamonds, clustered at the twelve and six o'clock positions. The Timex Diamond collection will retail from $125 - $325 at select department stores. The design is nice but I think they might have been better served by having the diamonds on the dial rather than the case.

Tags: timepiece, timex, watch, wristwatch

Filed under: Timepieces / Watches

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Reader Comments (Page 1 of 1)

Jason Oct 17th 2007 12:11PM

Timex branded watches with diamonds. How silly.

The Timex TX line was a good idea though.

http://www.professionalwatches.com/2007/10/world_time_watch_by_tx.html

Jason Oct 17th 2007 11:53AM

How silly of Timex.

Check out their TX line.

http://www.professionalwatches.com/2007/10/world_time_watch_by_tx.html

JW-C Oct 17th 2007 3:11PM

Oh dear. Not worthy of our time (pardon pun).

Neece Oct 18th 2007 1:53AM

It's about time, Timex! I think it's a great idea, but I guess I'm in the minority. But I agree that the diamonds would be better on the face.

http://www.authenticindulgences.com/

Ryan Johnson Oct 18th 2007 11:08AM

One must remember that Timex as a brand is targeting the lower end of the market but that doesn't mean that they are excluded from trying to make their watches look nice. I am not a fortune teller so I won't go as far as to say that it will be successful but I think that upping the ante is always a good idea. It is true it is a bold step but I have to ask the question where would horology be if these steps were never taken.