Hotel Offers a Sleep Concierge for a Guaranteed Good Night's Rest

Is the worst part of traveling trying to get a good night's sleep? It can be tough to sleep like you do at home in even the nicest of hotels, but The Benjamin in NYC has something most places don't: a sleep concierge.
And the sleep concierge is just the beginning. They offer a menu of 12 different pillows, choices of specialized sleep enhancing snacks, and before-bed massages. In fact, The Benjamin is so sure they can give you a good night's sleep that's as good as what you get at home they'll give you a free night's stay if they fail.
Do you think it's worth it? What would you need to make the hotel feel like home?
Via A Luxury Travel Blog