Emirates Airlines flies some of the most deep-pocketed people in the world. Not many airlines could hold auctions where customers bid to purchase high-end watches and jewelry. Last year, Montblanc and Emirates teamed up to auction off a watch
(an auction that raised $250,000 for the Emirates airline Foundation) this year they have upped the ante with a million-dollar diamond necklace and earrings set
. From now until 31st March 2008, customers on board all Emirates flights can register their interest in buying the Ruban d'amour diamond necklace and matching earrings. The jewelry includes the star-shaped Montblanc diamond and can be crafted with a choice of precious stones: the Ruban d'amour Neige is diamonds set in white gold; the Ruban d'amour Blanc et noir features black nephrite jade; pink sapphires complement the Ruban d'amour Rose; while Tahitian and Australian pearls adorn the Ruban d'amour Crème.
The winner will be chosen in April. The winner and a a companion, will be flown First Class on Emirates to Montblanc's jewelry workshop in Paris to watch the craftsmen finish the set. $150,000 of the sale proceeds will be donated to UNICEF in support of its educational projects for children in the Middle East.