Cleavage Creek Wine for Breast Cancer Research

by Deidre Woollard (RSS feed)
Oct 10th 2007 at 11:02AM

Cleavage Creek is a pretty clever name for wines that raise money for breast cancer research. Owner Budge Brown lost his wife of 48 years to breast cancer in 2005 and is donating 10 percent of the gross profits to fund research to find an end to the disease. The line consists of eight wines to start with: 2005 Reserve Napa Cabernet Sauvignon, a 2005 Reserve Napa Petite Sirah, a 2005 Cabernet-Syrah, a 2004 Merlot, a 2004 Merlot-Syrah, a 2006 Reserve Chardonnay, a 2003 Secret Red and a 2006 Secret White. There are 2000 cases for sale the first year. Each bottle features a breast cancer survivor whose story is told on the bottle. Budge Brown plans to also create a tasting room and wine shop in the Cleavage Creek vineyards in Napa. The wines are in the $18 to $50 range. Information on each wine is below in the gallery.

Gallery: The Lovely Ladies Of Cleavage Creek

Tags: breast cancer, budge brown, cleavage creek, CleavageCreek, napa, wine

Filed under: Wine, Charity

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Reader Comments (Page 2 of 2)

Denise Oct 15th 2007 6:40PM

You know, I see the concept as life-affirming. This man loved his wife and her breasts. He's counting on other men (and women) loving breasts and wanting to support research to benefit breasts. I think it's a beautiful way for him to deal with his grief. And duh, it's supposed to be tacky. It's gleefully tacky. When did Americans become such prudes?

Pete Oct 15th 2007 6:51PM

It's a shame the women aren't topless,(tastefully done though),they would really get donations.I don't drink wine,but I make my donations quite often to ALL types of cancer research. My family history is one of many deaths due to cancer.Neither being the same one.

cheri Oct 15th 2007 6:53PM

I think a classy idea would be to have the pink ribbon logo. I really don't want a face staring at me on a bottle of wine too creepy.

Michael Oct 15th 2007 6:56PM

re: posting by Jackie:
"to attract attition....bad marketing."
Jackie - of all the typos to make... talking about breasts and cancer and to misspell attention! unless atTITion was truly meant instead of atTENTion. Sorry - proof reader... anyway, We lost Mom to stage 4, 2 years after her 5-year watch. She was a champion to all. I will buy the wine, even if it is before its time to aid a cause that is WAY beyond its end in time. Bravo, Budge!!

christina Oct 15th 2007 6:58PM

what study is everyone else reading?!? just recently i read an article that says a glass of red wine a day is good for you, especially your heart

so not only is it good for your heart, but your donating to a worthy cause

the 'man' who invented this lost his wife to the disease i highly doubt that he takes it lightly
what would you rather him call it?? hope your not dead in a month from breast cancer creek?!?

Augustus Samples Oct 15th 2007 7:05PM

Way To Go Partner! I'ts Just A Name Skip The Fuss People?

Brendan Oct 15th 2007 10:55PM

What next? 10% of tobacco sales to lung cancer research?
If he wants to help women with breast cancer this is what he should put on his bottles:-

"WINE CAUSES BREAST CANCER"

He would also be better off putting pictures of women who died from breast cancer, I know a woman who has less than a year to live now since the cancer spread to her brain.

This is highly irresponsible.

Brendan Oct 15th 2007 11:01PM

I forgot to mention that woman is only 43.

Brendan Oct 15th 2007 11:17PM

As for alcohol being good for your heart this is unlikely to be true. The results are squewed because of a higher death rate amongst people who no longer drink because their doctor has told them their health problems are caused by alcohol.
The drinks lobby like the tobacco lobby is very powerful and will fight tooth and nail to hide the truth.

Brendan Oct 27th 2007 12:29AM

If you want to promote the 'cause' you can give to many of the cancer charities.

Buying a product which actually gives women an increased chance of breast cancer is probably the last thing you should do.

The alcohol industry will go to great lengths to promote it's product, afterall it makes vast profits from it, as does the government through taxes, neither of them has any financial incentive to tell you the truth, and will do the utmost to hide and cloud the issue.

Hard not to make a fortune selling an an addictive drug isn't it?

And for the people who think it's just a bit of fun, wait untill you get terminal cancer and see how much
'fun' that is. There is too much money in the industry to allow the truth to be told.

Sharon K. Oct 16th 2007 8:54AM

Ya'll make me sick...You call yourselves Americans.

I am a 36 yr old YOUNG lady. I have just finished up BC treatment,still going though my 9th surgury. I was DX when I was 34.I have been going through it for a year and a half.
I didn't drink wine and I still got BC. SO... you tell me what did I do wrong. A mother of 2 boys, a wife a military man. Going along with my life and whamm'o.
And PLEASE these women on these bottles are not hanging their breasts out for ALL TO SEE !!! (And believe me they would not want to.) Until any of you have had to deal with cancer in person any type of CANCER.. don't say a word. He at least is trying to make a differance. What are you doing???

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