Cleavage Creek is a pretty clever name for wines that raise money for breast cancer research. Owner Budge Brown lost his wife of 48 years to breast cancer in 2005 and is donating 10 percent of the gross profits to fund research to find an end to the disease. The line consists of eight wines to start with: 2005 Reserve Napa Cabernet Sauvignon, a 2005 Reserve Napa Petite Sirah, a 2005 Cabernet-Syrah, a 2004 Merlot, a 2004 Merlot-Syrah, a 2006 Reserve Chardonnay, a 2003 Secret Red and a 2006 Secret White. There are 2000 cases for sale the first year. Each bottle features a breast cancer survivor whose story is told on the bottle. Budge Brown plans to also create a tasting room and wine shop in the Cleavage Creek vineyards in Napa. The wines are in the $18 to $50 range. Information on each wine is below in the gallery.
Reader Comments (Page 1 of 2)
10-15-2007 @ 2:32PM
michael sarro said...
one of the five canons of wine is to never buy a wine for the cute label. although i am not sure of the quality of these wines, i will continue keep my charitable donations and wine budget separate. i will add that these labels are better than yellowtail.
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10-15-2007 @ 2:39PM
kerstinerben said...
wow, I just had to laugh! I got confused until I read the article! Kudos to the person who thought of this, but they should definitely try for some older wine and not anything cheap. Then they would be getting plenty of donations!
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10-15-2007 @ 2:49PM
angelr said...
If it is good wine and for a good cause. I dont see a problem with it.
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10-15-2007 @ 2:53PM
Rocky Bronzino said...
The most recent breast cancer studies indicate that even one glass of wine a day raises a woman's risk of breast cancer--and the risk is increase with each additional glass. How stupid is this promotion? Very, if you ask me.
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10-15-2007 @ 2:55PM
Westmond said...
I'll take my cleavage with Dr Pepper, thanks.
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10-15-2007 @ 3:09PM
jackie said...
terrible to mix the two....very tacky. too serious of an illness to attract attition....bad marketing.
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10-15-2007 @ 3:10PM
barby barnett said...
thanks to those that care....great idea...keep it up and please add the animal charities there is also a huge need...ohhh so many....xoxoxo
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10-15-2007 @ 3:33PM
jme said...
Ayyyyyyyyye.... okay, let me get this straight... the purchase of alcohol (which contributes to breast cancer)... will fund research to end the disease?
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10-15-2007 @ 3:34PM
Mike said...
Man...some of the people posting are taking this waay too personal. The man lost his wife, and in order to get some money for research, he made a label that shows survivors...get over yourselves!
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10-15-2007 @ 3:45PM
Elizabeth said...
This is great that they do this, there are other wines that support breast cancer as well--Two Wives Wine Company (started 3 years ago and they too support BC in a BIG way!! www.twowives.net
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10-15-2007 @ 3:57PM
Fred said...
Tasting Room? Is that licking and sucking the breasts of the women on the bottles? If so, I'm interested. But wouldn't that be considered prostitution? Unless it's free tasting, Yay!
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10-15-2007 @ 3:59PM
Don Barkhimer said...
All to often we see where a study shows something is good for you, then years later it's said to be bad for you and visa-versa. I know too many people that didn't drink, especially wine, but they sure ended up with Breast cancer. Good for this creative way to find another way to raise money for such a bad disease.
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10-15-2007 @ 4:02PM
jagbs9 said...
sexism and greed. hmmph. disaster not a tribute to his deceased wife, but looks like a harem for him
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10-15-2007 @ 4:11PM
Debera G. said...
How pathetic!! Isn't this just a low-grade form of suggested prostitution? Take the disease seriously and not parade women on stupid wine bottles! Whats next..advertising at the strip clubs??
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10-15-2007 @ 4:12PM
Barbara Ann said...
I don't see a problem with raising research money in this way, increasing the public awareness. The city I live in puts out a glossy magazine about local things about 4 times a year, and the last issue had an article on breast cancer survivors, with nude photos of local women who have survived. It takes a lot of bravery to survive. I give this man kudos for doing something creative and constructive.
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10-15-2007 @ 5:41PM
steve cartmell said...
cancer is a horrible thing my mother passed with cancer If anything first get a good wine and second you should just put great people on the bottles then more people may buy I would I have 5000 bottles of wine I would add if the people on the bottles where worth buying it is a good idea but its not a good idea to make it a tacky or slut idea on the bottles but i give you my vote if you would change the bottles other wise it puts a bad taste in my mind a disgrace on my mothers death please use care and understanding when so many women have passed always steve j cart. thank you for reading
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10-15-2007 @ 6:19PM
Will said...
What about Testicle Cancer? Maybe for the next wine bottle label they could put a big pair of Balls on the label. He he he hah ha ha ha ha
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10-15-2007 @ 6:40PM
Denise said...
You know, I see the concept as life-affirming. This man loved his wife and her breasts. He's counting on other men (and women) loving breasts and wanting to support research to benefit breasts. I think it's a beautiful way for him to deal with his grief. And duh, it's supposed to be tacky. It's gleefully tacky. When did Americans become such prudes?
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10-15-2007 @ 6:51PM
Pete said...
It's a shame the women aren't topless,(tastefully done though),they would really get donations.I don't drink wine,but I make my donations quite often to ALL types of cancer research. My family history is one of many deaths due to cancer.Neither being the same one.
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10-15-2007 @ 6:53PM
cheri said...
I think a classy idea would be to have the pink ribbon logo. I really don't want a face staring at me on a bottle of wine too creepy.
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