Cleavage Creek Wine for Breast Cancer Research

by Deidre Woollard (RSS feed)
Oct 10th 2007 at 11:02AM

Cleavage Creek is a pretty clever name for wines that raise money for breast cancer research. Owner Budge Brown lost his wife of 48 years to breast cancer in 2005 and is donating 10 percent of the gross profits to fund research to find an end to the disease. The line consists of eight wines to start with: 2005 Reserve Napa Cabernet Sauvignon, a 2005 Reserve Napa Petite Sirah, a 2005 Cabernet-Syrah, a 2004 Merlot, a 2004 Merlot-Syrah, a 2006 Reserve Chardonnay, a 2003 Secret Red and a 2006 Secret White. There are 2000 cases for sale the first year. Each bottle features a breast cancer survivor whose story is told on the bottle. Budge Brown plans to also create a tasting room and wine shop in the Cleavage Creek vineyards in Napa. The wines are in the $18 to $50 range. Information on each wine is below in the gallery.

Gallery: The Lovely Ladies Of Cleavage Creek

Tags: breast cancer, budge brown, cleavage creek, CleavageCreek, napa, wine

Filed under: Wine, Charity

Source

Subscribe to these comments

Reader Comments (Page 1 of 2)

michael sarro Oct 15th 2007 2:32PM

one of the five canons of wine is to never buy a wine for the cute label. although i am not sure of the quality of these wines, i will continue keep my charitable donations and wine budget separate. i will add that these labels are better than yellowtail.

kerstinerben Oct 15th 2007 2:39PM

wow, I just had to laugh! I got confused until I read the article! Kudos to the person who thought of this, but they should definitely try for some older wine and not anything cheap. Then they would be getting plenty of donations!

angelr Oct 15th 2007 2:49PM

If it is good wine and for a good cause. I dont see a problem with it.

Rocky Bronzino Oct 15th 2007 2:53PM

The most recent breast cancer studies indicate that even one glass of wine a day raises a woman's risk of breast cancer--and the risk is increase with each additional glass. How stupid is this promotion? Very, if you ask me.

Bill Jan 24th 2010 4:59PM

Rocky, the study does not specifically indicate "wine" as you point out; it actually says more generically "liquor". With wine having far less abv then most other liquors, wine is not as problematic as say vodka. Most wine drinkers are not consuming or imbibing to get a buzz, like their Martini sipping counter-parts. So before you run off at the mouth ranting and raving, take the time to look up the "study" you quote as evidence of how stupid cleavage creek is in regards to how they are trying to promote their charitable contribution. Here's the link to the article in question http://news.bbc.co.uk/2/hi/health/7906355.stm, it took me a just a few moments to find it read and understand the context of the study, I would suggest that you do the same in the future.

The government says no amount of alcohol is fully safe, but recommends women should drink no more than two to three units per day on a regular basis to have a lower risk of any harm to health. For men the recommended limit is no more than three to four units per day. A small glass (125 ml) of 8% abv wine contains one unit of alcohol. As with everything in life moderation is the key to living a long healthy life, while knee-jerk reactions to things read on-line maybe helpful for the exercise of "jumping to conclusions" I don't recommend it!

Cheers!

Westmond Oct 15th 2007 2:55PM

I'll take my cleavage with Dr Pepper, thanks.

jackie Oct 15th 2007 3:09PM

terrible to mix the two....very tacky. too serious of an illness to attract attition....bad marketing.

barby barnett Oct 15th 2007 3:10PM

thanks to those that care....great idea...keep it up and please add the animal charities there is also a huge need...ohhh so many....xoxoxo

Fliuchan Oct 16th 2007 1:55AM

Breast cancer isn't about cleavage. That's something for the guys. No woman on a desert island worries about showing her breasts above her clothing. The fact that this is a potentially deadly disease is in this instance treated entirely too lightheartedly and "male-gaze" oriented. Women with a high genetic potential for breast cancer sometimes opt to have preventive mastectomies rather than face the rigors of battling this cancer. Please, promote the cause with taste and some respect for the women who face a life-endangering illness!

jme Oct 15th 2007 3:33PM

Ayyyyyyyyye.... okay, let me get this straight... the purchase of alcohol (which contributes to breast cancer)... will fund research to end the disease?

Mike Oct 15th 2007 3:34PM

Man...some of the people posting are taking this waay too personal. The man lost his wife, and in order to get some money for research, he made a label that shows survivors...get over yourselves!

Elizabeth Oct 15th 2007 3:45PM

This is great that they do this, there are other wines that support breast cancer as well--Two Wives Wine Company (started 3 years ago and they too support BC in a BIG way!! www.twowives.net

Fred Oct 15th 2007 3:57PM

Tasting Room? Is that licking and sucking the breasts of the women on the bottles? If so, I'm interested. But wouldn't that be considered prostitution? Unless it's free tasting, Yay!

Don Barkhimer Oct 15th 2007 3:59PM

All to often we see where a study shows something is good for you, then years later it's said to be bad for you and visa-versa. I know too many people that didn't drink, especially wine, but they sure ended up with Breast cancer. Good for this creative way to find another way to raise money for such a bad disease.

jagbs9 Oct 15th 2007 4:02PM

sexism and greed. hmmph. disaster not a tribute to his deceased wife, but looks like a harem for him

Barbara Ann Oct 15th 2007 4:12PM

I don't see a problem with raising research money in this way, increasing the public awareness. The city I live in puts out a glossy magazine about local things about 4 times a year, and the last issue had an article on breast cancer survivors, with nude photos of local women who have survived. It takes a lot of bravery to survive. I give this man kudos for doing something creative and constructive.

Debera G. Oct 15th 2007 4:11PM

How pathetic!! Isn't this just a low-grade form of suggested prostitution? Take the disease seriously and not parade women on stupid wine bottles! Whats next..advertising at the strip clubs??

Cheryl Owens Oct 16th 2007 9:48AM

I'm sorry but I'm all for breast cancer research and publicity to gain donations for research charities, but this is ridiculous. I think it exploitive and not in very good taste. It seems that ANYTHING GOES these days. This is not a good way to promote honoring someone who has died or gaining funds for research. I wouldn't buy it.

steve cartmell Oct 15th 2007 5:41PM

cancer is a horrible thing my mother passed with cancer If anything first get a good wine and second you should just put great people on the bottles then more people may buy I would I have 5000 bottles of wine I would add if the people on the bottles where worth buying it is a good idea but its not a good idea to make it a tacky or slut idea on the bottles but i give you my vote if you would change the bottles other wise it puts a bad taste in my mind a disgrace on my mothers death please use care and understanding when so many women have passed always steve j cart. thank you for reading

Will Oct 15th 2007 6:19PM

What about Testicle Cancer? Maybe for the next wine bottle label they could put a big pair of Balls on the label. He he he hah ha ha ha ha

| 1 | 2 | Most Recent | Next 20 Comments

Add your comments

Your comments:

Remember me

E-Mail me when someone replies to this comment

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

When you enter your name and email address, you'll be sent a link to confirm your comment, and a password. To leave another comment, just use that password.

To create a live link, simply type the URL (including http://) or email address and we will make it a live link for you. You can put up to 3 URLs in your comments. Line breaks and paragraphs are automatically converted — no need to use <p> or <br /> tags.