First Blush Varietal Grape Juice, Wine Varietals Without The Buzz

I recently came across this product in Whole Foods and had to try it out. First Blush makes varietal grape juices: Cabernet, Merlot, Chardonnay, and a rosé juice made from Zinfandel. Each juice is made from 100% wine grape varietal without any added sugar. The 16-ounce bottles sell for around $4 a bottle. What does it taste like? I bought the Merlot and basically, it's just really good grape juice, sweet and fruit-packed.
[via Wines and Vines]

Reader Comments (Page 1 of 1)
Sarah Afshar Oct 3rd 2007 2:20AM
I have tried the Merlot as well. I think it tastes like a good, semi-watered down grape juice. It is not amazing nor is it terrible, it's just "ok" for me.
Natalya Oct 3rd 2007 1:21PM
A good indication of how much demand for wine (and anything wine-themed) has grown over the past few years. I've also noticed that Dean and Deluca carries wine sorbet, and some NYC restaurants are serving wine ice cream.
- Natalya
www.snooth.com