How Much Would You Pay For A Watch You've Never Seen?

by Deidre Woollard (RSS feed)
Oct 1st 2007 at 4:02PM

Would you pay pay 400,000 euros for a watch you've never seen? How about if nobody had seen it and you had no idea what it really looked like? That's what happened a couple weeks ago when the "Incognito 2008" sold at the Only Watch event a couple of weeks ago in Monaco. The watch was DeWitt's entry in the event which auctions off one-of-a-kind watches to raise money for the Monaco Association against Muscular Dystrophy. The concept is being developed with architect Jean-Michel Wilmotte. The new owner will get his watch at the start of next year, on the occasion of the 5th anniversary of the House of DeWitt.

So what exactly is the owner getting? The watch mechanism is made from a lithium-aluminum alloy with a density of 2.6 g/cm3, no word on the exterior. There is also a flying tourbillon regulator endowed with a 21-day power reserve.

[via Born Rich]

Tags: dewitt, incognitio 2008, only watch, timepiece, tourbillon, watch