Cartier Launches Mysterious India
The economy may be uncertain but don't tell that to Cartier. The luxury jewelry company has launched a new collection worth $250 million. Their four-day launch party took place in a London townhouse turned it into an Indian-themed palace with rose petals everywhere and topiary elephants draped with Cartier blankets. The party on September 19 was attended by celebs like Monica Bellucci, shown dripping in diamonds above.
As this article points out that while haute jewelry, like haute couture, used to be reserved for a select few and mainly existed to show off the brand to those who would not be able to afford it, it is now accessible to many more due to new money from Russia, China and India. The pieces from the Mysterious India collection include more than 500 one-of-a-kind pieces costing from 200,000 euros to 20 million euros. The ultra-rich will get to view the pieces at private dinners across Asia, Europe and the Middle East. You can check out a few pictures of the individual pieces here.
