NetJets Europe Makes Carbon Neutral Flying Mandatory
The move toward encouraging users of private jets to pay for carbon offsets has for the most part been optional with a strong dose of guilt. Now The Guardian reports that NetJets Europe has upped the ante by making carbon offsetting compulsory for its customers. The company is set to announce that all the new customers will have the cost of offsets added to their bills, adding around 4,000 euros to the bill for each NetJets customer. Existing customers will be signed up for the added cost when they renew their contracts. The chairman of NetJets Europe was quoted as saying in the article that he does not believe the added cost will damage sales and that the customers have driven this move. NetJets will invest in the carbon offset projects of EcoSecurities.